HIGASHIMURAYAMA CITY

Higashimurayama City Photo

1.Project Overview & Objectives

We will utilize the two functions of digital local currency and digital administrative points to stimulate the local economy, as well as build regional and administrative DX and systems to support people's ties to each other. This will be a model project to improve the quality of life for citizens and form a sustainable and strong regional infrastructure.

Higashimurayama EinPay

Logo Higashimurayama EinPay

Higashimurayama EinPay is the digital local currency that will create Higashimurayama's future. You can pay using an app on your smart phone and the QR code at the store.
It can be used at member stores in the city. Furthermore, in addition to promoting consumption activities and the economic circulation, it will improve the local economy and make life more convenient by strengthening regional community ties through sales campaigns and other activities.

2.Past Efforts

First Forum of EinPay Member Stores

We held the First Forum of EinPay Member Stores, where we reported and shared the results of business activities and data obtained to date with member stores. We also discussed data utilization and collaboration with businesses through sales campaigns.

Exchange opinions with other local governments

Exchange opinions with other local governments Photo

We created an opportunity to share information, confirm issues, and exchange opinions with other local governments that management digital local currencies.

Demonstration experiment to verify sales campaign effectiveness

Image campaign

In order to determine the return rate and effectiveness of next sales campaigns for users and improve accuracy, we run an experimental sales campaign with 200 randomly selected users.

3.Upcoming Schedule

In the future, we plan to continue promoting the economic circulation by running point-reward promotion for users and other sales campaigns for member stores, as well as adding new feature to an app and improving services for users and citizen.

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